in january of 2018, the first retreat takes place in the pocono mountains. the cofounders are flooded with messages on social media asking when the next retreat will take place. the breasties incorporates as an official 501(c)3 in march of 2018 and host 4 more retreats for the year. the first move mountains gala takes place in october.
expansion of retreats and camp breastie
from hiking mountains in california to white water rafting in north carolina, the breasties host another 5 retreats to empower hundreds of community members. the first camp breastie takes place in the pocono mountains to bring together over 500 people for a weekend of bonding and activities. the second move mountains gala takes place in october.
launch of ambassador program and virtual support
the ambassador program officially kicks off with 46+ chapters in cities around the world. in march over 60 ambassadors attend the first ambassador retreat in dripping springs, texas. in mid-march, in-person support is put on hold in light of covid-19 but the community rallies together to bring support from afar. the first #campbreastieLIVE takes place in june with over 500 attendees. ambassadors work with the virtual breasties chapter to host dozens of virtual events each month.
launch of the peak and the pink is not the problem campaign
the virtual programming committee continues to support weekly meetups and instagram lives around various community topics. the breasties' media platform, the peak, launches in may with dozens of articles and resources for those affected by cancer to feel empowered when making decisions surrounding their health and wellness. in october, the pink is not the problem campaign launches to raise awareness of pinkwashing during breast cancer awareness month and beyond.
mission expansion and connection
the breasties continues to serve the community and make an even greater impact, with an expanded mission to fund research for stage 4 breast cancer.